The issue of gender equality in the media is the subject of many studies showing that women are underrepresented in the media in all aspects. This thesis focuses on the ratio of men to women appearing in a sample taken from three popular television talk shows. Furthermore, besides determining the share of women and men who appear as guests on these shows, this thesis also offers an analysis of the issues being discussed when women are guests and whether they are representing themselves or if they are invited because they are relevant as interlocutors for the topic of a particular episode. The goal of this thesis is to determine the share of women appearing in three talk shows airing on Croatian national TV channels. The selected talk shows are: RTL Direkt, HTV’s Nedjeljom u 2, and Pressing on N1 television. This thesis looks at how many women appeared in a sample of episodes of these programs and whether women were invited to appear more often when the shows featured topics that are stereotyped as women’s issues in the media or because they are experts in their respective fields when it comes to politics, economics, science, etc. A quantitative analysis was performed on 120 episodes of these programs and it showed that women were significantly underrepresented as guests overall, while the number of episodes in which women appeared as experts or commentators was even smaller by half. Only the analysis of the program NU2 showed that all 7 women in 40 episodes appeared as relevant and competent individuals in their respective fields, however, this may be due to the different editorial approach of this program, despite the fact that the number of women guests on the program was smaller in comparison to the other programs subjected to the same analysis. Certainly, this thesis indisputably proved that gender inequality was present in the media content analyzed in this research.