The development of technology and the emergence of the internet has made major changes in people's lives and their habits. The changes have occurred not only on the business level, but also on private, everyday commitments. Shopping isn't just going to the store anymore. Thanks to the benefits of the internet, you can buy products from all over the world, from the comfort of your home, with just one click. Online shopping is increasingly present on the domestic market and the question arises, whether it will completely replace traditional shopping. It is known that the younger population faithfully follows new trends on the market, so it is recognized the need to explore attitudes towards online shopping from prospective students. Due to this reason, a survey was conducted to determine students´ attitude towards online shopping. The convenience sample includes students from City of Zagreb (N=130). Research finding have shown that respondents shop online, have a positive attitude about online shopping, and believe that online shopping in the future will not be able to completely replace traditional shopping. Further research should include a sample of other students in the Republic of Croatia from other cities, in order to obtain a broader picture of students and their attitude towards online shopping.