The subject of this thesis is Croatian tourist deals and packages offered in Finland in 2017. The goal is to identify new opportunities in addition to the current deals and packages, and possibly utilize these opportunities as a potential business idea in the author’s future entrepreneurial venture. The thesis focuses on a situational analysis of current deals and packages as well as tourist satisfaction measured in a consumer survey conducted by the author at Matka Nordic Travel Fair in Helsinki in January 2017. Most of the used and collected data is secondary in nature. The only primary data used in the thesis are the consumer survey results. New information on the level of satisfaction with current deals and packages was collected including feedback from consumers as to what is missing in current Croatian tourist deals and packages offered in Finland. All relevant statistics and graphs regarding the current situation on the Finnish market were analyzed and recent statistics were obtained from reliable sources. The majority of the data was obtained online, given that the Finnish tourist industry seems to operate primarily online. The author has concluded that current deals and packages presenting Croatia as a tourist destination in Finland are quite extensive in summer with Adriatic coast travel packages satisfying most of the Finns. Furthermore, the thesis has shown that there is room for improvement. Deals and packages covering specialized trips; city tours and off-season holidays are sparse or non-existent. Improving tourist packages very much depends on direct flight connections between Croatia and Finland. Finally, the author has deemed it necessary to draw up a detailed business plan in order to map human and financial resources given that he has decided to commence his own entrepreneurial venture.