The globalisation trends, the evolution in technology and science are imposing the need for a higher level of resourcefulness on the professional and personal level on modern society and individuals, and therefore the need for constant perfecting and learning. This ultimately means that future society will require the individual to develop new competencies that are needed to compete and survive on the global labour market. Hence, many European countries have recognized the importance of human capital and the long-term advantage of investing in human potential by developing a contemporary educational system which can be modified due to market economy changes. The Republic of Croatia, even though it has been a member of the European Union since 2011., still has not recognized the importance of investing in education as a national priority, or as a part of a long-term strategy improvement of the quality of professional and personal lives of Croatian citizens. As a consequence, Croatia is experiencing a birth rate decline, as well as emigration of the working population to countries that offer a more stable socioeconomic status. Theory has shown that the awareness about improving the educational system has existed for more than ten years, but the current political setup did not recognize the issue until 2014. As the Strategy of education, science and technology came into force, the process of improving the educational system has been initiated, but the process was soon stopped due to political interference in expert processes of drafting the curriculum documents. These events pushed the Croatian public to support the protest for educational reform and the year after that the protest was repeated as a result of dissatisfaction with political leadership in the education field. The analysis of the media coverage of the protests has shown how important the topics of education and educational reform are in Croatian society and in that sense the media have fulfilled their role in determining the daily agenda by enabling the Croatian public, who are already divided, to hold a public polemic in a public space.