The topic of the specialist graduate professional paper is the Integrated Marketing Communications Strategy for the Selected Farm Accommodation Units. The subject of the research carried out for the purpose of drafting this specialist graduate professional paper is the integrated marketing communications strategy implemented with the aim of attracting tourists to the accommodation units of the selected farm in the area of a poor tourist valorisation. The first section of the paper provides a theoretical framework of the integrated marketing communication, consumer behaviour, the benchmarking marketing tool and presents rural tourism with the best practice examples collected from the national and international markets. The paper provides a detailed analysis of the obtained answers to each question, including a discussion of the results obtained, as well as a joint conclusion on the conducted research. The results of the conducted research and the information obtained from secondary sources were used for the purpose of drafting the integrated marketing communications strategy proposal for the selected farm accommodation units provided at the end of this paper. This specialist graduate professional paper, and the insights gained by conducting the research can serve to improve the understanding of the importance of implementing the integrated marketing communications activities in business, as well as on other farms that wish to include tourist services into their offer.