he research problem of this thesis is defined as the unexplored communication strategies of Tvornica snova on social digital platforms. Using literature and professional web articles, the thesis presents the state of digital media and social networks in Croatia, as well as current market trends in the world of social digital platforms. Then, a content analysis of the current situation on the social networks of Tvornica snova was made, and a survey was conducted among the existing customers of Tvornica snova with questions focused on their demographic picture, satisfaction with the content, and quality of customer support. The obtained results in the discussion were put into context, the conclusions were then, having in mind the literature and current market trends, used to propose the improvement of communication strategies of Tvornica snova and their implementation. The general conclusion of the thesis is that Tvornica snova has solidly organized the communication strategy, but more importantly, it has been determined where its problems are, but also the potential for improvement. Given the rapid changes in the world of digital networks and related marketing trends, it is recommended that the opinion of the audience be surveyed at least once a year so that fresh findings are immediately implemented in the communication strategy.