This Document has the purpose to analyse seasonality in the Zadar region in com-parison with other Dalmatian regions and seasonality in Croatia in general. It seeks to find the solution to decrease seasonality through examining the situation in which Croatian tourism is at the moment and, specifically, the tourism of the Zadar region. The survey of this particular paper had the purpose to identify the reason why there are less tourist arrivals outside the main season, as well as which measures are be-ing done to decrease seasonality and also to establish possible solutions to this prob-lem with the resources this region has. The prime survey was done by a half-structural interview with different people from different spheres of tourism. The sec-ond dataset is being analysed from the survey TOMAS summer of 2014 and DZS. The main results have shown the need for the investments that will generate tourism arrivals and create a desire to visit the region outside the main season and make their stay at the time worth visiting. It also shows the need for better collaboration in every part of tourism from the transportation to travel agencies and tour-operators to hotels and restaurants. According to the whole document, the conclusion is that the Zadar region has a lot of unfulfilled potential in decreasing the level of seasonality and in the development of different specific types of tourism. This region needs to work on marketing activities and adapt to the target groups and also has to generate investments that will create environmental infrastructure for the development of spe-cific types of tourism like religious and health tourism. For the development of both types, this region has strategic advantages, also cultural and sports tourism, but it’s also very important that once the projects are set, that they are held until the end to accomplish the goals.