This paper focuses on research concerning student familiarity with start-up incubator services for the development of entrepreneurial projects, including the presenting and interpreting of results along with the research conclusion, and also the term market research is described and explained as an exceptionally important component in a company’s daily business. Given hat the topic of the paper is start-up companies and start-up incubators, the paper provides a brief history and explanation of the terms. The topic of the paper is very current due to the increasing global trend of new start-up companies, while services and programs provided by institutions such as start-up incubators are exceptionally important for new entrepreneurs. Furthermore, there is an increasing number of start-up projects initiated by students during their time of study, where some of them even drop out of their studies to completely pursue further project development. A well-known example is the founder of Facebook, Mark Zuckerberg. The startup trend in Croatia has been popularised over the last five to ten years, where many young people, despite their potential, do not utilise the mentioned services due to a lack of interest or lack of information, hence it is for this reason that this research was conducted in order to get at least some insight into the true state of the information students have concerning services offered by start-up incubators. The approach to this research in this case relied on the use of a questionnaire survey involving a total of 172 respondents.