The purpose of this final thesis is to analyse the possibility of importing automotive batteries from third world countries on the example of “Petek”, Autoelektrika i trgovina, company in Zabok. This company is looking to broaden its range of products for sale, ie. car parts. This company currently doesn’t import any products from third world countries. Part of its range of products is supplied from Poland and the other part is supplied from domestic distributers. Automotive batteries were chosen as a product which this company could be selling. After processing the theory of specific functions in foreign trade, examples from practice of the selected company were presented. This thesis goes into detail about chosen company and ideas on importing car batteries. The analysis of suppliers describes the activity and range of potential suppliers from Bosnia and Herzegovina. Strategies that would be used during importing and positioning of the batteries on the existing market were defined. The price these batteries could achieve in Croatia was gained by pre-calculation. In the end, it is concluded that it is not profitable for the company to import Hugel batteries because it offers cheaper batteries that have the same power of 12 volts.