The topic of this thesis are activities and measures aimed at the development of enogastronomic tourism in Međimurje County. The thesis presents the basic characteristics of enogastronomic tourism, along with an overview of the historical development and resources based on which this form of tourism has been developing. It also shows trends present on the food and wine tourism market which destinations must follow in order to break into the competitive market. Furthermore, the thesis lists developed destinations in Europe that have focused their offer on enogastronomic tourism. The thesis focuses on Međimurje County and its tourism development with emphasis on enogastronomic tourism, including an analysis of its resource basis and the existing tourism offer. It describes planning documents adopted by Međimurje County in connection with the development of tourism. With regard to the above, it presents an overview of the activities and measures adopted within the scope of the Međimurje County Tourism Development Master Plan until 2020. In the primary research, the interview method was used to test the current state of play, restrictions and evaluation of the adopted measures focused on enogastronomic tourism as well as the potential for further development.