Social standards are changed through the process of globalization. Media impose opinions, attitudes and trends affecting individuals. The final study called – The influence of the media on the perception of beauty – deals with the analysis through two parts; theoretical and research. There were conducted structured interviews and analysis of the responses in order to obtain answers to the following segments: positive and negative influence of the media on the audience, manipulation of the media by age groups, stereotypes related to women and men and improve the image of young people by reducing media objectification. It was concluded that the media really have a negative effect on the creation and promotion of the ideals of beauty. Its permanent "imposing" what women should be, create pressure and lead to frustration. However, the media are not the only factors in the formation of the self-image of the individual. It was determined the existence of a series of the most important elements that have a greater impact of the media, namely the environment, parents, friends and society.