The main purpose of this bachelor’s thesis is to analyze the feasibility of a start-up enterprise that is based on special themed news magazine. The project is built-up by entrepreneur Sebastijan Salak, who wants to show only the positive information in the magazine and thus affect the behavior of Croatians. Market and competition analysis showed the absence of magazines with exclusively positive news from Croatia and the world, which indicates the possibility of placing differentiated, but also desirable, product on the Croatian market. Financial estimates have been made according to the planned parameters at relatively risky conditions (lower limit of sales quantity, difficulties with claiming bills and the like). The investment in the project amounts to HRK 237,561.85 and relates to investment in fixed assets of HRK 132,500.00 and working capital of HRK 105,061.85. Funding sources are bank credit of HRK 200,000.00 and own funds in the amount of HRK 37,561.85. Investment return period has shown to be relatively fast - two and a half (2.5) years. The net present value of the project proved to be positive. The overall assessment of the project according to the data from the business plan is concluded as acceptable and economically viable and desirable for the realization.