The increasing popularity of social networks has changed the methods of communication among people. It is consequently currently extremely easy for social network users to learn the news, collect information and find out about the locations of other social network users. In order to use social networks, one needs to have a registered profile. Personal profiles show the status, feelings, pictures, locations, socialising and a text that the owner strives to share with the others. In that way, people are brought together into a community which can choose to do good. In addition to being intended for socialising, entertainment and marketing, social networks can achieve excellent results in helping people in need and can hence contribute to social responsibility of individuals, i.e. the participants in the social networks in question. This paper provides examples of best practices, as well as how to use social networks as a channel for assistance to socially vulnerable populations. Social networks play a significant role in providing assistance to socially vulnerable families primarily for the fact that they are public and are hence accessible to a large number of people, i.e. to all the social network users. Moreover, social networks are used for organising a wide range of humanitarian initiatives which are effective, simple and accessible to donors who cannot physically participate in a humanitarian initiative. 44TAn empirical research, based on five key questions was conducted, served as a tool for interviewing entrepreneurs and fulfilling the purpose of the research. The results were used to make recommendations for practice and further action. For example, in the following work of the social network group Help to the Families (Pomoć obiteljima), these results will be used as an incentive for team building, which will facilitate group’s further participation in humanitarian projects.