| Sažetak | U cilju realiziranja poslovnog pothvata i osnivanja ekološkog servisa za čišćenja autorica je istraživanjem tržišta, poglavito ciljne skupine koju nastoji opslužiti, doznala preferencije potencijalnih korisnika vezane za izbor servisa koji obavljaju poslove čišćenja njihovih kućanstava i/ili poslovnih prostora. Poznavanjem njihovih sklonosti i preferencija, kreirana je usluga koja je maksimalno prilagođena sudionicima istraživanja tržišta, u ovom slučaju ciljnih skupina. Čišćenje ekološkim sredstvima i ostale dodatne usluge objašnjene u daljnjim poglavljima završnog rada ponudit će se potencijalnim korisnicima po primamljivim, no ne preniskim cijenama koje bi značile manjak kvalitete. Upravo kvaliteta čišćenja i vjerodostojnost servisa glavne su odrednice po kojima se ispitanici vode prilikom njegova angažiranja, a upravo to će različitim promocijskim i komunikacijskim kanalima biti istaknuto kao prednost predstavljenog ekološkog servisa za čišćenje. Garantirana kvaliteta postiže se ulaganjem u kontinuirano obučavanje i educiranje zaposlenika, visoko kvalitetnu opremu i strojeve za čišćenje te personalizirana sredstva za čišćenje napravljena isključivo korištenjem prirodnih sastojaka koji za razliku od konvencionalnih pridonose zdravlju ljudi i kućnih ljubimaca. Potencijalni korisnici servisa i šira javnost upoznati su s megatrendom zdravog načina života te su za nj relativno zainteresirani, no i dalje prilično neinformirani i nesvjesni stvarnih problema koje nosi konvencionalni način čišćenja i života općenito. Upravo je to glavni problem istraživanja tržišta i samog lansiranja ekološkog servisa za čišćenje na tržište. Definirani problem se riješio informiranjem, odnosno apelima poduzeća na probleme koji se kriju iza konvencionalnog čišćenja, a ujedno nudi i rješenje vlastitim uslugama. |
| Sažetak (engleski) | With the aim of realization of a business prospect and forming the Ecological Cleaning Service, the author has made a research of the market, in particular of the target group whom she is trying to serve. By using this method, she has become accustomed to the cleaning preferences of potential users regarding the maintenance of households and office buildings/business premises. By understanding users tendencies and preferences, the author has created a service that is as much as possible adjusted to the market research participants, in this case to the target group. Cleaning with the ecological cleaning agents, as well as all the additional services explained in the coming chapters of this graduate thesis, will be offered to potential users at affordable, but not low prices, since this would indicate that the quality has been reduced. Precisely the quality of the cleaning and the credibility of the service are the main features that attract the potential users, and this is exactly what is going to be highlighted as an advantage of ecological cleaning through different promotional and communication channels. Guaranteed quality is going to be achieved through investments in continued training and education of employees, high-quality equipment and personalised cleaning agents made exclusively from natural ingredients, that, as opposed to the conventional ones, do not harm the health of people and pets. The potential users of the service and general public are very well familiarised with healthy life-style and are also relatively interested in this subject, but unfortunately are still insufficiently informed about the real problems that conventional way of cleaning and life in general entails. This is exactly the main problem of market research and the launching of the Ecological Cleaning Service on the market. The defined problem has been solved through a campaign led by the Ecological Cleaning Service company, which informed citizens about the potential problems hidden behind the conventional way of cleaning, and, at the same time, offering solutions for these problems through itsʹ own services. |
