Tourism is undoubtedly one of the most profitable industries in the world, especially in the coastal regions during the summer.Of utmost importance is to create a quality touristic offer that will attract tourists to the destination and that will also increase its attractiveness. Croatia as a tourist destination due to its geographical location has a great advantage to position itself as one of the most visited tourist mecca for young people.Despite the favourable geographic position, it did not benefit from its potential and given that tourism is mostly concentrated on the Adriatic, large crowds create dissatisfaction and problems.To attract more young people Croatia needs to work further on the improvement of the tourist offer, as well as the tourist infrastructure. Known for its tourist product 'sun and sea', Makarska is one of the more popular destinations in the Adriatic and has developed party tourism, not as a specific form of tourism which requires appropriate infrastructure and spatial positions, but as sporadic. Conflicts with other forms of tourism and the local community are present, but the main problem for the further development is hardly possible merging and coexistence of party tourism with recreational tourism which is most common on the Riviera. Dissatisfaction of the service providers comes to an end when earnings are counted in, and since youth tourism is the future, more investment should be made in it.