The development of the industry in Croatia is one of the important national, but also the goals of the European Union. One of the traditionally most important industrial branches in Croatia is certainly the textile and garment industry. The feature of this industry branch is noticed in total exports but also in the large number of employees. Traditionally, in this industrial branch, about three-quarters of the employees are women's, making the same branch a significant factor for women's employment. For the textile and garment industry to operate successfully, it is necessary to modernize them and to redesign the entire production process. The process of modernizing this industry lasts from the war to the present. Large domestic textile industries are less able to adapt due to their stubbornness, thus opening opportunities and opportunities for micro and small businesses. Due to their flexibility, they are easily adapted to turbulence in the market. As for small production series, they can directly sell their products on the domestic market, which is also proven by the example of the company being monitored. Although, unfortunately, the current situation is such that consumers are diverting domestic products and turning to foreign brands that they perceive as either better or cheaper, which is certainly true of Chinese goods. Chinese goods have the largest growth in sales in the Croatian market but also in the world market, and the same has been successfully marketed due to considerably lower prices despite a significantly lower quality. The Croatian textile and clothing industry is in a difficult situation today, and the main cause is the need for production, which has resulted in lack of competitiveness and led to the decline of many companies. Through the paper, the Croatian textile market was analyzed and a special focus was placed on the business of "Marko, Domagoj and Karlo" as a sample of successful micro producers in the textile industry segment.