This paper deals with the significance of a logo redesign and the impact it has on corporate communication. This includes the entire visual identity of the company along with all of the secondary visual elements. It is well known that the choice of colors and fonts and general design is crucial in order for it to match the company and its personality. Logo is the most important element of the entire visual identity which represents the very first touch point between the consumers and the brand. People are visual beings and they respond well to visual stimulations. So, every change and logo evolution plays a significant role in application of different promotional activities and the brand communication itself. Logo redesign can represent a real challenge because it has to be consistent and meaningful at the same time. Logo can change according to the company’s growth, expansion to new markets or due to target audience change. It can also evolve as it keeps up with modern technological changes. When considering changing a logo or visual identity in general, there are a lot more factors to take into account than the logo itself. It can also mean adapting visual design to other important business and promotional aspects such as events. Events are an important part of branding, which adds character and meaning. Visual identity helps the company communicate with its target audiences. It is extremely significant for the company’s visual perception and recognition as well as the promotion as one of the key marketing functions whose main goal is to attract the customer and his attention. Considering the fact that visual communication plays a significant role in the external communication in general, it is safe to conclude that the visual identity, especially the logo and its application and other visual features are an important element in the general communication itself.