This paper analyzes some of the most familiar business analysis techniques used for business environment analysis. There is no single method that encompasses the entire environment among the many methods of environmental analysis. Each of the models has its advantages and disadvantages, or it focuses only on certain factors from the external or internal environment of the enterprise, and they are identified through theoretical analysis of the technique. Through the work, models and techniques of business analysis are analyzed and their realistic application in practice. Empirical research was conducted using the interview method with management of different levels in two well-known companies from the printing industry segment in Zagreb.The research has gained insight into the use of business analysis techniques in practice on the example of companies surveyed and how their use affects their business. Empirical research revealed that the companies surveyed practically do not use models and techniques of environmental analysis, that is, they are used only as an integral part of investment studies and business plans designed for the needs of commercial banks. The most commonly used business analysis models are SWOT, MOF and PEST analysis. When it comes to the advantages and disadvantages of certain business analyzes, the most important advantages are the obtaining of important information, a better insight into the business operations of the company and its environment, and the finding and elimination of disadvantages and weaknesses in certain segments of business. The most important shortcomings point to the limitation of only a certain segment of the environment, abstractness, poor applicability in practice, lack of methodological precision, staticity, attachment for a given moment, and omission of certain external factors. Management of the observed companies is recommended to use the supply chain analysis and analysis of the production process with the aim of increasing the competitiveness and cost optimization.