This final paper strives to explore the possibility and needs for the establishment of the Office for Public Relations in the chain of Bet – Live betting shops. For this purpose a research about public opinions and attitudes about sports betting and betting shops was conducted, as well as how often people are involved in sports betting. The results of the research showed that the betting shop Bet – Live is one of the leading betting shop in Bosnia and Herzegovina. In the final work it is shown and explained in detail everything that the betting shop Bet – Live offers and which communication tools it uses.. In this final paper it is also described how communication within the company and relations with the media work, web pages and social networking are analysed, as well as the website design and responsiveness and the design of social networks of the betting shop Bet – Live. The survey and some of the presented researches have shown that the youth are most involved in sports betting and that it is a way of having fun for them, but it often helps them with their financial situation. In the end, the tasks, activities and justification for the establishment of the Office for Public Relations in the company are indicated.