In today’s world have a rich supply and demand of various types of products. There are large corporations and small companies in the market that through their innovation strive to achieve profit and meet consumer needs. The aim of this paper is to describe one of the largest confectionery companies in region. Kraš Plc is a Croatian company that produces sweets for both the Croatian market and foreign markets of the neighboring countries. In research paper, company Kraš Plc is analyzed through the financial indicators of the financial statements, the balance sheet and the profit loss account for the period of years 2013 to 2014. For a more detailed description of the business, the financial statements of the largest Croatian competitors of the confectionery industry were collected, Zvečevo Plc and Kandit Ltd. As the work was not based solely on quantitative data, competitive advantage was analyzed through the analysis of homogeneous and differentiated products.