This final work investigates the rhetoric and non-verbal communication on selected four politicians. The analysis was spend by using video clips to analyze their public speaking and to display positive and negative features of their verbal and non verbal communication. Knowledge of good political communication in theory and practice and knowledge of the skills of oratory is one of the major predisposition for survival on the political scene. Since the progress of technology, television and other audiovisual devices it is not only important what we say but also the way in which we say it. The paper emphasizes the importance of body language in public appearances. Body language is a powerful tool which sometimes attaches too little attention and we forget how it affects other people's opinions about the ideas and messages for which it wants to be accepted.