The aim of the paper is to show the role of public relations in the advancement of small businesses by transparently communicating with the public about the organisations activities. Furthermore, the paper discusses the current situation in the company Zmajska pivovara and the possible outcomes of relying on public relations in order to increase brand recognition. By analyzing Zmajska pivovara's business and comparing it with global beer crafting and retail trends, Zmajska pivovara's level among the craft beer marketing niche has been determined. For the purpose of this paper, Zmajska pivovara's brand recognition and product quality has been investigated via a survey completed by 50 people. The paper defines Zmajska pivovara's public relations methods, as well as the steps it could take in order to get closer to it's customers. A revision of the company's social network activity has confirmed irregularities in the functions of the company's community management. Zmajska pivovara is a socially responsible company, and this paper will discuss it's donations, actions and sponsorships in more detail. The conclusion is about the company's business, social media activity, and the data gathered through empirical research. The conclusion also contains recommendations on how the company can improve it's public relations in order to improve it's business.