Prošlo je vrijeme kada su gosti dugi niz godina ljetovali na istom mjestu. Osim toga, i turističke navike gostiju uvelike su se promijenile. Danas gotovo 83% gostiju koristi internet za rezerviranje putovanja pa ne čudi da su informacijska komunikacijska tehnologija uvelike promijenili distribucijske kanale u hotelijerstvu. Osim toga, u današnje vrijeme i konkurencija je sve jača tako da je postalo neophodno privući i zadržati svakog gosta, a glavni cilj hotelijera je popuniti svoje turističke aranžmane jer jednom neprodani su i zauvijek izgubljeni. U skladu s prethodno navedenim, tema ovog rada je Utjecaj distribucijskih kanala na poslovanje hotela, a glavni naglasak je na analizi tradicionalnih i suvremenih distribucijskih kanala koje hoteli koriste, kao i na primjerima iz prakse kako to rade neki od hotela.

The time when guests were spending many years in the same place is now history. In addition, tourist habits have changed considerably. Today, almost 83% guests use internet to book their travel, so it is no surprise that information communication technology has greatly altered the distribution channels in hotel business. Additionally, today's competition is getting stronger so it has become necessary to attract and retain every guest, and the main goal of the hoteliers is to fill out their tourist arrangements, because what is once unsold is lost forever. In line with the above mentioned, the topic of this paper is influence of distribution channels on hotel business, and the main goal is emphasized by analyzing traditional and contemporary distribution channels used by hotels as well as by examples of how some of the hotels operate.