prikaz prve stranice dokumenta Livestreaming Potential in the Context of Marketing Communication in the Regional Market
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Livestreaming Potential in the Context of Marketing Communication in the Regional Market
U: Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. str. 513-521. urn:nbn:hr:146:921560
Plantić Tadić, Diana; Ivanković, Jadranka; Novoselec, David

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Preserving, Evaluating and Developing the Mediterranean | Knjiga
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Plantić Tadić, D., Ivanković, J. i Novoselec, D. (2023). Livestreaming Potential in the Context of Marketing Communication in the Regional Market. Preserving, Evaluating and Developing the Mediterranean (str. 513-521). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU). Preuzeto s https://urn.nsk.hr/urn:nbn:hr:146:921560

Plantić Tadić, Diana, et al. "Livestreaming Potential in the Context of Marketing Communication in the Regional Market." Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023, str. 513-521. https://urn.nsk.hr/urn:nbn:hr:146:921560

Plantić Tadić, Diana, Jadranka Ivanković i David Novoselec. "Livestreaming Potential in the Context of Marketing Communication in the Regional Market." U Preserving, Evaluating and Developing the Mediterranean, 513-521. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. Citirano 01.04.2025.. https://urn.nsk.hr/urn:nbn:hr:146:921560

Plantić Tadić, D., Ivanković, J. i Novoselec, D. (2023) 'Livestreaming Potential in the Context of Marketing Communication in the Regional Market', Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), Zagreb, str. 513-521. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:146:921560 (Datum pristupa: 01.04.2025.)

Plantić Tadić D, Ivanković J, Novoselec D. Livestreaming Potential in the Context of Marketing Communication in the Regional Market. Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU); 2023. Str. 513-521. [pristupljeno 01.04.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:921560

D. Plantić Tadić, J. Ivanković i D. Novoselec, "Livestreaming Potential in the Context of Marketing Communication in the Regional Market", Preserving, Evaluating and Developing the Mediterranean Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:921560 [Citirano: 01.04.2025.]

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Podaci o radu
Naslov (engleski)Livestreaming Potential in the Context of Marketing Communication in the Regional Market
AutorDiana Plantić Tadić
AutorJadranka Ivanković
AutorDavid Novoselec
Autorova ustanovaSveučilište VERN
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The purpose of this paper is to examine the development potential of livestreaming as a marketing communication tool in the regional market, that is, Bosnia and Herzegovina, Serbia and Croatia. For the purpose of gathering information, an online survey was conducted via Google forms to gain insights about the attitudes and opinions of the respondents. Interviews were conducted with livestreamers to collect opinions, suggestions, and recommendations from experts. Despite the positive attitudes of respondents towards the concept of livestreaming in the context of streaming media in real-time over the Internet, the concluding remarks point to the current disadvantages of production in the regional market. Interviews with livestreamers provided qualitative information as a base from which some indicative conclusions were reached. The need for a large competitive platform is emphasized, as for the existing ones to perceive the need for further improvement in their services and operating systems.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaPreserving, Evaluating and Developing the Mediterranean
Naslov serijeMediterranean Issues
Brojčani podacivol. 4, str. 513-521
ISBN978-953-8404-20-7 (Institute of Social Sciences Ivo Pilar)
ISBN978-953-8101-12-0 (VERN' University)
URN:NBNurn:nbn:hr:146:921560
Datum objave publikacije2023
SkupNaziv: Mediterranean Islands Conference
Kratica: MIC
Lokacija: Vis, Hrvatska
Datum početka: 2022-09-14
Datum završetka: 2022-09-17
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačInstitute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU)
Mjesto izdavanjaZagreb
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-04-01 10:21:36