Strategic communication is widely recognized as a fundamental component of effective business strategy and overall success. This approach involves a systematic method of transmitting and receiving information, which includes creating the most appropriate message, using the most effective channels, targeting the right audience, and optimally timing delivery. Furthermore, it includes feedback mechanisms that allow organizations to stay aligned with their goals. The subject of this thesis is the current communication of the company L'adria and the investigation of the importance and role of the communication plan for the selected company's business. The results of the research on the current communication of the company served to draw conclusions about the subject of the research itself, on the basis of which a proposal for a communication plan for L'adria will then be developed, which will serve as a roadmap for the company's internal and external communication. A plan for achieving the goals that have been set would be described, as well as activities that will help achieve the stated goals. The first part of the paper defines the concept of communication with an emphasis on strategic communication, as well as its importance in the company's business, and reviews the characteristics of a communication plan. The second part of the paper describes general information about the company L'adria, and a proposal for a communication plan is presented.