The paper presents an analysis of the introduction of a management by objectives on the example of Malec Winery. It represents a family business based on long-standing tradition, experience and nurturing key values that imply the connection of Malec family with the business of Winery itself, the quality of wine and the knowledge that is passed down from generation to generation. Malec Winery operates in an extremely dynamic environment that requires continuous adaptation and changes in business. Since it is a smaller family business that has made significant investments in capacity expansion in recent years, the effort was to find appropriate management methods for business improvement and further growth. The research was conducted using the method of in-depth interviews with the management, owner and employees of Winery. The research results indicate a high willingness of the respondents to introduce a management by objectives. Also, it was pointed out in which business segments of Winery it would be the best to start with the introduction of a new management system, and the respondents also expressed their views on further improvement of Winery's business and growth. Management by objectives is one of the mechanisms that must be put in the center of attention of Winery's management. This is one of the key steps, but also prerequisites that must be met and defined in order to enable successful management of further growth and business expansion.