We are witnessing times in which digitization leading global trends of the 21st century has produced a virtual world in which information, regardless if correct or inaccurate, can reach any part of the world in only a few seconds. The media understand the dynamics of digital revolution and measure their success in terms of prompt information release. Politicians whose image depends on the media have to actively work on their own promotion while at the same time being mindful of their statements in order not to be misinterpreted. A 21st-century-politician knows that their public appearance has to be on the level of a proficient public speaker who can get across knowledge and information in a clear, articulate and reasoned manner. Any political leader, regardless if prime minister or leader of opposition, is aware of the fact that every word they speak is being scrutinized and that they can't be leaders without the necessary know-how for introducing and guiding changes. So they are conscious of their shortcomings and continuously work on improving their public-speaking skills. This paper focuses on the analysis of the public appearance of Davor Bernardić, leader of opposition, who has been presented by the media as poor communicator and leader since he has taken up his function. The paper is based on the assessment of public communication by analyzing public engagements of Davor Bernardić and media portraits which are mainly targeting his public-speaking skills. The goal is to find out if the media are to blame for creating a negative image of Davor Bernardić or whether he really lacks public-speaking skills. A conclusion about the quality of the public appearance of Davor Bernardić and/or media influence was attempted to be reached by qualitative and quantitative analysis of two public engagements (Nedjeljom u dva and Točka na tjedan), as well as studying some media content. Generally speaking, the analysis showed that the media portrait of Davor Bernardić as poor communicator is directly related to his verbal as well as non-verbal communication.