In modern society, social networks and digital influencers have a significant influence on consumer habits, especially among women. This paper examines the perception of the impact of digital influencers on women's consumer habits, analyzing the importance of influencers in purchasing decisions and identifying the factors responsible for consumer trust, specifically women's trust, in influencers. Through the analysis of relevant literature and primary research, the paper connects the theory of consumerism with influencer marketing, highlighting influencers as important opinion leaders in modern promotion. The research part of the paper was conducted in two segments: a quantitative section through a survey among women and a qualitative section consisting of three in-depth interviews. Based on the analysis of the research results, we can conclude that influencer content often plays a key role in the product research and final purchase process. Additionally, transparency about sponsorships and the influencer's expertise in a specific area play important roles in building consumer trust in influencers.