This final work aims to show the diversity and importance of cultural tourism on the Makarska Riviera, with an emphasis on the role of manifestations in shaping the tourist offer. The paper presents a theoretical presentation of manifestations and cultural tourism. An analysis of different types of events that contribute to the social and cultural life of the region is provided. The influence of cultural manifestations on the development of tourism and the potential for creating new manifestations and improving existing ones are also shown. The research was conducted using the method of semi-structured interviews with festival organizers and representatives of tourist boards on the Riviera. Their opinions on the current state of events on the Makarska Riviera and the possibilities of further development were examined. Events significantly contribute to the tourism offering of Makarska Riviera, however, there is a need for diversification and enhancement of existing events, as well as the creation of new ones to improve the offering and attract tourists throughout the year.