This paper deals with the television production process in the organization of sports events by stages, based on collected data and recent literature. It aims to clarify roles of sports broadcasters and demanding production process which leads to live sports broadcast. The relationship between sports and the media, as well as the technological advancements in live television broadcasting, have significantly contributed to the popularisation of sports throughout history. The allocation of media transmission rights has played a crucial role in connecting sports competitions with increased logistical, media, and marketing investments. The production process, which is divided into pre-production and production phases, outlines and defines organisational requirements. Pre-production is part of the television production process that begins with the idea and analysis of the plan, and involves the division of work roles within the process itself and the role of sports journalists. In addition to the staff and collaborators, it is also necessary to explain the technical determinants and the process of setting up the equipment. The idea is elaborated based on the budget framework presented using world-famous competitions as an example. This brings us closer to the production phase of the project. The equipment, staff and clear instructions for TV coverage is now in place and ready to be distributed. It all comes together when it's broadcast to millions of sports fans.