Tourism is a phenomenon that connects several economic branches, sectors and activities and that changes with changes in society and trends in the needs of tourists, and especially with the changes that destinations go through. The consequences of mass tourism are significant, therefore, as a response to them, special interest tourism appeared, the goal of which is to reduce the effects of mass tourism and make it tailored to the destination and the person by adapting it to the special needs of tourists. In accordance with changes in the needs and preferences of tourists, various forms of special interest tourism have developed. It is up to the destinations to shape the concept of sustainable tourism based on special interest tourism products and thus ensure the development, progress of tourism and sustainability. In the analysis of the possibility of managing the destination through the concept of tourism of special interests, the island of Krk was chosen as the destination from which it was observed that there is interest in the products of the same, but also the potential for improvement despite the existing contents. To reposition Krk in the perception of tourists, it is necessary to improve and enrich the contents of special interest tourism by the perspectives and resources of the destination. This strategy will reduce the main shortcoming of the tourism of Krk, which is seasonality, distribute the frequency of guests, which will reduce the pressure of mass tourism on the destination in certain periods of the year, but also have a positive and multiplicative effect on the entire economy of the destination.