This paper examines the justification of investing in a health bar, as a trendy concept in the hospitality industry that corresponds with the increase in health awareness. Using the health bar "Kantun" in the Croatian town of Hvar as a case study, this paper examines the strengths, limitations, opportunities and threats of the venture. By conducting an in-depth analysis of the local market, consumer behavior and competitive environment, the paper provides a comprehensive overview that facilitates strategic decision-making in this context. The findings of this paper may provide valuable insights to stakeholders considering launching similar health-focused ventures in similar settings. Using the hospitality facility "Kantun" on the island of Hvar as a case study, this study examines the significance of online reviews in the hospitality industry. In an era of technology-driven consumer behavior, the influence of online assessments is greater than ever. Based on an analysis of 37 Google reviews, the paper highlights the main areas of customer satisfaction and dissatisfaction, with a focus on service quality, product quality, ambience and staff behaviour. The findings show that customers value quality service, menu variety and a unique bar atmosphere. On the other hand, improvement options include expanding payment methods and adding indoor seating options. All in all, the analysis points to the potential of using online reviews as a strategic instrument for gaining insight into customer preferences and improving the offer of hospitality services.