The subject of this thesis is the potential of interpretation and valorisation of the intangible heritage of Međimurje County. Međimurje County has a rich and diverse intangible cultural heritage that requires proper management, interpretation and valorisation in order to preserve it, as well as to achieve wider affirmation and continue generational transmission. The thesis explores the multiple dimensions of the intangible heritage of Međimurje, exploring its potential for stimulating sustainable development, attracting the tourist demand and strengthening the cultural identity. The thesis is divided into five chapters, gradually dealing with the conceptual foundations of intangible heritage, its role in tourism, the function of interpretation, and an in-depth examination of the intangible treasure of Međimurje County. The primary research method, consisting of survey questionnaires, offers an insight into the perceptions and preferences of both local residents and visitors, culminating in recommendations for interpretation models adapted to the unique cultural context of Međimurje. By interweaving theory and empirical knowledge, this thesis contributes to the broader discourse on intangible cultural heritage regarding tourism and provides practical guidelines for the interpretation of the intangible heritage of Međimurje.