Ovaj se rad odnosi na pokretanje agencije za organizaciju luksuznih vjenčanja, stoga su istražene potrebe mladenaca tijekom organizacije vjenčanja. Istraživanje se provelo na tri zaručena i tri vjenčana para putem intervjua. Prema rezultatima istraživanja može se zaključiti da ovakav tip agencije može biti uspješan u Hrvatskoj jer mladenci prate svjetske trendove i žele si priuštiti bajku na dan svog vjenčanja. Osim provedenog istraživanja, putem internetskih stranica, provjerena je konkurencija u Hrvatskoj i primjeri dobre prakse iz različitih dijelova svijeta. Vidljivo je da konkurencija postoji, no specijaliziranjem na luksuzna i nesvakidašnja vjenčanja, ova agencija se u potpunosti izdvaja od ostalih. Prema primjerima dobre prakse koncept nove agencije se uvelike oslanjao na australske agencije za organizaciju vjenčanja zbog njihove originalnosti i posvećenosti detaljima.

This dissertation is focused on the opening of the agency for the organization of luxury weddings, therefore the needs of the newlyweds during the organization of the wedding were researched. The research was conducted on three engaged couples and three married couples through interview. According to the results of the researsch, it can be concluded that such type of agency can be successful in Croatia as the newlyweds follow world trends and are willing to afford themselves a fairytale on their wedding day. In addition to the research conducted for the purposes of this paper, the competition in Croatia and good examples that are put in practice from different parts of the world were checked through web sites. Obviously, there are competitors but by specializing in luxurious and unusual weddings this agency is completely different from the rest. In accordance with the examples of good practice, the concept of the new agency mostly relies on agencies for the organization of weddings in Australia because of their originality and devotion to the details.