This dissertation is focused on the opening of the agency for the organization of luxury weddings, therefore the needs of the newlyweds during the organization of the wedding were researched. The research was conducted on three engaged couples and three married couples through interview. According to the results of the researsch, it can be concluded that such type of agency can be successful in Croatia as the newlyweds follow world trends and are willing to afford themselves a fairytale on their wedding day. In addition to the research conducted for the purposes of this paper, the competition in Croatia and good examples that are put in practice from different parts of the world were checked through web sites. Obviously, there are competitors but by specializing in luxurious and unusual weddings this agency is completely different from the rest. In accordance with the examples of good practice, the concept of the new agency mostly relies on agencies for the organization of weddings in Australia because of their originality and devotion to the details.