Social media is a significant part of most people's lives, especially students’. Vast amounts of information circulate on social media platforms daily, influencing daily lives and habits of its users. TikTok is one of the most recent social platforms, but it is widespread and influential judging by the number of its users. TikTok is primarily a video-sharing platform characterized by short, shared videos and strong interest from younger generations. Besides sharing entertaining content, this social network has become a growing platform for product placement and the promotion of various brands. The topic of this study was the impact of social media on young people, with an emphasis on TikTok social network and its role in shaping students' consumer habits. The research aimed to discover the influence of trends on the newly established social platform TikTok on the consumer habits of students through a questionnaire conducted on a sample of 74 students who were active users of this social network. The results of the study point to various experiences of TikTok users in the context of forming and changing consumer habits, as well as the existence of a significant role of the platform in shaping these habits, although it is not always decisive for actual product purchases.