This thesis describes the process of creating an advertisement for the "Rašpica" beauty salon. In this final paper, all the elements necessary for the creation of an advertisement with the purpose of providing information to new clients about the advantages of that particular beauty salon have been processed. One of the most important elements of this final work is the equipment. A professional Canon eos 2000d camera with various lenses and other professional equipment, such as lighting, as well as programs for editing the shots and images present in the advert isement, is used for the recording of this advertisement in order to make the advertisement stand out to the target clientele. In addition to these essential elements, it was also necessary to come up with a shooting plan, i.e. a list of shots used in the advertisement as well as setting effects to make the shots look neat with the idea of attracting women who love nostalgia and the Y2K atmosphere.