Social networks have become one of the most widely used channels of communication since their popularization, serving as a means through which content is shared and information is exchanged. This trend remains unchanged. Moreover, new concepts related to social networks have emerged, marketing strategies have evolved, and there has been a shift in how the public perceives received information. The theoretical section of the paper delves into the specifics of communication on social networks, providing insights into how new forms of communication have arisen through these platforms. It also explores the concept of the filter bubble, a phenomenon resulting from user engagement on social networks that leads to the polarization of opinions and attitudes on social media. Following this, the document outlines the specifics and importance of highly active, influential digital influencers who create trends across all social media platforms. The paper's objective is to analyze the digital public's response during the viral conflict between Selena Gomez and Hailey Bieber. It aims to understand the nature of digital public posts during this conflict and their impact on the digital audience. The research employed content analysis as the chosen method. The findings revealed that digital influencers significantly shape the opinions of the digital public by sharing content on social networks. As exposure to these influencers increases, the diversity of opinions among the digital public also grows. The paper highlights the impact of conflicts and the influence of celebrities on the digital public, as evidenced by the research results and the conclusions drawn.