Through the role of party president, prime minister, and ultimately head of state, Zoran Milanović became an integral part of Croatian everyday life. The author investigates the image of Zoran Milanović because he has become a significantly recognizable personality due to his aforementioned roles. He is often discussed and written about in the media, which means that his public image and the way he is perceived by the public have become an important issue. The author wants to understand more deeply how the public sees Zoran Milanović, how he presents himself on social platforms and the media, and how his image is shaped in the Croatian public. The aim of this paper is to answer the question of the perception of Zoran Milanović in the Croatian public, as well as to determine the key factors of his image. The conducted research showed that the image of Zoran Milanović is based on his rhetoric, in which he does not hesitate to violate the norms of ordinary political speech. The paper provides an overview of the available professional literature on the topic of political comedy and image.