Semiotics is an interdisciplinary scientific discipline that studies signs, symbols, and sign systems, while sociosemiotics focuses on the analysis of signs and symbols used in fashion to create fashion expression. The media, as crucial transmitters of meaning in society, actively participate in the creation of perception and understanding of the world using media constructions through which they shape and present events, people, and ideas through media content. The research problem was the lack of a sufficient number of professional and scientific works in the Croatian language that deal with the link between fashion as a communication strategy and the construction of meaning from the perspective of sociosemiotics. The goals of this research were to show and describe the way meaning is constructed in relation to the variables of a person's political position and gender, to show the media's creation of meaning, and to show the role of fashion expressions in the media. The research was conducted in August 2023, and qualitative and quantitative analysis of the content of media representations of fashion expressions was applied to the example of selected persons in the highest political positions (Zoran Milanović, Kolinda Grabar Kitarović, Sanna Marin, Volodymyr Zelenskyy). The results of the research indicate a difference in the way meaning is constructed in relation to the variables of a person's gender. It has also been proven that fashion can be used as a medium of meaning and a communication channel. The results obtained from this research can be used for further research on the ways of construction of meaning and for the promotion of media literacy.