We live in a fast-paced world filled with constant changes, both social and technological. For years, the media was forced to change and adapt in order to keep up with technology and the needs of modern society in the 21st century. Competition is high, and quality and innovation are more important than ever. The theoretical part of the paper explains the role of media in today's time and presents the changes prompted by digitization and the development of technology that has had the greatest impact on traditional media. The Internet and new media have not pushed traditional media out of the media market, but together they influence the creation of new multimedia content. Furthermore, the theoretical part presents the role of radio in Croatia and the changes that this medium has endured since its establishment until today. The research part of this paper refers to the local radio station Radio Samobor. The goal of the paper was to investigate the public's perception of this local radio station. The analysis of survey results shows media habits of the target audience and the habits of consuming media content of Radio Samobor. The analysis of an in-depth interview conducted with the journalists of Radio Samobor brings insight into the creation of media content but also shows the challenges of radio journalism today.