Neum is a municipality int he south of Bosnia and Herzegovina. It is the country only access to the Adriatic Sea. Neum is characterised by long, warm summers and short, mild winters. Among coastal cities, this area has the biggest number of sunny days during the year. It is one of the reasons why it experiences big growth in tourism. Neum offers 15000 – 20000 beds in high class hotels and private accommodations. This thesis elaborates the topic of tourism in Neum municipality in which the fundamentals, history, and development of Neum are presented. Current tourist offer is presented along with advantages and disadvantages of Neum municipality as a tourist destination. In this thesis the development of tourism is presented as well as the possibilities of promoting the tourist offer of Neum municipality. The analyses are based on statistical data, books, electronic sources, and the conducted survey research among tourists who gave a realistic perspective of this tourist destination. An overview on the whole thesis is set in the last part.