In this paper, the analysis of possibilities for increasing the placement of finished products of the Croatian wood industry, which has a great potential for further progress through the implementation of new solutions, is presented through the prism of theoretical framework. The paper shows the condition of the wood industry in the European Union and the Republic of Croatia. Certain similarities were determined in the form of financial difficulties in companies, lack of qualified labor, the importance of innovation, but also certain differences, such as a different way of cluster functioning. Six in-depth interviews were conducted with representatives of companies and institutions who gave answers to the questions about the trends in production, import and export of the industrial sector of wood processing and furniture production, as well as about the barriers to market entry for the companies that would like to engage in such industry. Furthermore, opportunities and limitations faced by wood industry companies in the production and placement of products with higher added value were determined, as well as the importance of clusters and their impact on companies. The analysis of the obtained results defined the key factors in solving the main goal of this paper. Moreover, guidelines that potentially offered realistic and high-quality solutions for increasing the placement of finished products of the Croatian wood industry were also adopted. A recommendation was given for further research that could suggest new solutions to companies, as a response to all the key factors and limitations they face in their business.