Today, film production has an increasingly strong influence on film tourism and is becoming increasingly popular on the global tourism market. Competition among destinations where films and series are shot is increasing, so great efforts are being made and all possible ways of attracting film sets to a certain destination, and film locations play a significant role in planning marketing activities of tourist destinations. This paper tries to investigate the influence of watching movies and series on the decision of tourists to choose a tourist destination. Hypotheses have been put forward that assume that movies and series have a great influence when making a decision about choosing a destination for tourists to which they want to travel, and that the movie story is crucial in choosing the destination shown in the movie. In order to prove the hypothesis, an online questionnaire was conducted in which the respondents answered questions related to their habits and preferences for watching movies, listing the movie titles that the respondents think had an impact on the promotion and recognition of the destination, listing the destinations with which they interacted, met for the first time, and the respondents' opinion on the role of the film and series in the promotion of the destination, the influence of the film or series on their choice of a destination that they saw in the film and are eager to explore, and the recognition of the destination. Respondents answered questions related to their movie-watching habits, to information about already completed trips to visit film destinations and events.