Small and medium enterprises represent a large percentage of all companies in Croatia. These companies themselves contribute to the increase in gross domestic product. To make these companies competitive, they have to be constantly evolving. In this specialist graduation thesis the emphasis is on the family company Meta-plast d.o.o. which deals with the production and installation of plastic, greenhouse and plastic production facilities. The main objective of the research was to evaluate the current situation of the company and to define the appropriate development strategy according to the company's vision. The problem of research is insufficiently developed and efficient business strategy that should enable the growth and development of a selected company and consequently increase revenue and competitive position. Research has been carried out to ascertain whether the company has the financial, technological and other resources needed for further growth and development. Internal strengths and weaknesses as well as external opportunities and threats are identified. Further MOF analysis, RECoIL analysis, Porter's five competing forces and PESTLE analysis were used. Regardless of the economic downturn that negatively affected the business, the company continued to operate. Emerging from the crisis, the company has slowly recovered. Based on the results, a strategy for further growth and development is proposed. It's about market expansion as a strategy. Market expansion is a strategy of expanding existing products into new markets. Meta-plast d.o.o. operates in the foreign markets of Serbia, Slovenia and Austria. With its hydroponic food production, it wants to expand its sales to other European Union markets.