Today, marketing has become an indispensable department of every company in business. One of the most important departments in every business today is the marketing department and so on. The success of the company's business also depends on it. The marketing department is in charge of advertising and designing promotions and various activities at the right time and in the right way. In order for marketing in a company to be successful, it must follow all today's trends and be in line with the competition that follows them. The marketing department must also research what the company really needs, which advertising channels to use so that the company does not go in the wrong direction, which can ultimately lead to sending the wrong message to consumers or misunderstanding the message. is responsible for optimizing the costs associated with advertising, promoting and selling services or products through various means such as social media, TV commercials, radio, billboards, banners and various other ways of advertising. He is also in charge of optimizing the costs associated with advertising. If the success of the marketing department is not analyzed, it may not happen that the costs of advertising and promotion are much higher than necessary, and this has an impact on the overall business. This paper will analyze a case study of Moneo's marketing communication.