Travel journalism represents one of the specialisation paths in journalism that journalists may choose if their primary interests are reporting and travel. This specialisation path is not highly represented in specialised media outlets in Croatia, which means that the public is not fully familiar with it. The theoretical section of the paper includes the explanations of key terms like specialisation, specialist journalists, the challenges encountered by journalists, and the comparison with travel bloggers and influencers who have nowadays taken on the major share of the travel journalism segment. After establishing the characteristics of the travel journalism specialisation, we implemented two research methods – a survey research and an in-depth interview. The aim of the final paper was to investigate and establish the position of the public and the position of the editors of web portals Putoholičari and Punkufer.hr, regarding travel journalism. The intention was to survey the public on the level of familiarity with the specialisation, the advantages and disadvantages that they see with regard to Croatia having specialised and educated journalists, and the in-depth interview with the editors primarily covered their position and viewpoint, as well as the continued development of the specialisation in Croatia in parallel with travel bloggers and influencers. The results have shown that the survey participants are not familiar with the specialisation in Croatia and that they do not know much about it, but they hold on to their positive attitude toward further development and advancement of travel journalism as one of the specialisations in journalism, which is aligned with the editors’ viewpoint.