More and more people today decide to combine their vacation with offers which provide aditional vital and wellness contents in order to improve their physical and mental well-being which is out of the balance due to the modern and dynamic way of lifestyle. In other hand, many people today also recognize the positive aspects of unconventional methods of treatments so they put away the medicine and decide to recover their health in the natural way, by spending time in nature, body detoxification, meditation, adjusted physical activities, changing in their diets and other alternative treatment methods. The idea for this entrepreneurial project of opening the hotel which will offer those kind of methods to people who want to change their lifestyle from the roots has come right from this niche, with it also including high-quality accomodation and numerous other content. By providing the necessary investments in the thesis there is a detailed investment plan of the hotel, and every projection of the financial analysis in represented in details in the tables. The investments put in the project are shown in the cash budget and in the detailed plan for every individual investment. The methods used in work were the methods of the SWOT analysis, market analysis, projections of the potential incomes and expenses, and development strategies for the implementation of execution plans had been given. The main purpose of the thesis was to describe the concept of the project and to give insight to it’s financial profitability. Financial analysis of the project has shown that the investment in the building of the hotel with all of the supporting content is profitable and brings satisfactory profit already in the first year of the business, also regarding the fact that the investors are investing a big part of their own assets into the project.