Nowadays human potential is considered to be the basic resource of every company, although in the past it did not get the attention or the value it deserved. Modern business is marked with constant changes, and only highly motivated individuals can adequately deal with the changes. The question of motivating, and consequently rewarding employees, materialistically as well as non-materialistically, is considered one of the most important questions that the human resource departments deal with in companies nowadays. Many psychologists and experts from other fields have dealt before, and still do, with the problem of motivation. Individual's motivation can emerge from their internal self; for example from their attitudes, wishes and emotions, and it is then referred to as intrinsic motivation. When an individual is motivated by the factors from their surrounding, we refer to the outer or extrinsic motivation. Rewarding counts as an extrinsic motivation of employees, and companies can choose between different types of materialistic and non-materialistic rewards. Salespersons are employees who deal with one of the most challenging professions, but they are often not motivated enough or motivated properly for completing their work tasks. Based on the data collected from secondary sources and primary data received from the conducted survey, the author proved the importance of rewarding in order to motivate employees in commercial companies. The examinees consider the salary to be the most important materialistic motivator, and they displayed that human relations and relations with their superiors are important nonmaterialistic motivators. A part of the examinees consider the absence of the employer's approval to be a problem, and that is why managers should think of a way to implement this form of nonmaterialistic motivation. Also, the examinees prefer the system of rewarding that recognizes individual effort, and not collective effort. Research has shown that with adequate rewards you can reduce the percentage of examinees that wish to change their workplace.