The subject of this paper is the observation and quantification of the impact of corporate social responsibility on intrinsic motivation of employees. Considering the fact that during the last decade the notion of socially responsible business models has been growing increasingly while simultaneously managing to change the comprehension of development, meaning and prosperity, the purpose of this paper is to interpret social responsibility as the main source of employee motivation. By focusing on factors that affect the behavior of individuals in their work environment, their everyday problem solving and overall workplace efficiency, the aim was to explore the interdependence of corporate social responsibility and intrinsic motivation. With the use of in-depth interviewing as a research method, 7 participants were examined on how they perceive the influence of corporate social responsibility of their workplace on their everyday motivation. By analyzing the responses of each individual participant and their mutual comparison, it was concluded that the employees in socially responsible collectives are willing to work overtime, with greater sacrifice and for lower incomes precisely because their work performance is eventually visible in society as a whole. Furthermore, by evaluating the hierarchy of values of each individual employee, corporate social responsibility consequently affects their overall awareness, which ultimately results in creating a new social and environmental values.