Tourism has spread to all corners of the world and tourist destinations are facing ever increasing challenges to stand out from the crowd, to expand their offer and to increase the number of tourists. Today, tourists’ itineraries are very diverse and their wishes differ from person to person. The offer of tourist destinations needs to be constantly improved, and therefore the tasks of tourism stakeholders include increasing what they need in order to develop, organize and improve their tourist destinations, as well as providing for them and supervising them. Croatia is mostly recognized as a destination known for its sunny weather and beautiful sea, thus it has developed mass tourism in the summer season, but other tourist products are being produced and sold, as well. The municipality of Punat is a seaside location that presents itself as a seasonal destination and most tourists come during the summer months. Punat faces great challenges in how to follow new trends, how to keep up with the growing competition and how to cope with the lack of tourist offer, as well as with the lack of offer of other forms of tourism. Challenges of Punat as a tourist destination are increasing every year, and although the number of tourists who come to visit is large, accommodation facilities are not sufficient enough to support that much tourists at the same time, and the infrastructure and tourist offer of Punat are not numerous and diverse enough to offer everyone a good experience on their trip. The purpose of this paper was to conduct a research on the challenges of Punat as a tourist destination, and the challenges on the state of their tourist offers with the possibility of changing them in the future. Participants of this research were five stakeholders working in the tourism sector in Punat: the director of The Punat Tourist Board, the manager of the hotel Kanajt, a local apartments landlord, a member of the local self-government of the municipality of Punat, and an employee of Marina Punat. They pointed out the real challenges and potentials of Punat as a tourist destination.